I don’t play the stock market…yet.
And I don’t sell a product…yet.
But I’ve spent over twelve years investing in people and relationships.
It’s finally time to make good on those investments.
But why, how?
Well first of all, this isn’t a knee-jerk reaction. As a small business owner who wears the heart (and soul) of the company on my sleeve, I planned a two-year exit strategy.
Hurricane is top-heavy.
I like to say I’m the Chief Executive Officer. But in reality that means that I’m the lead emcee, salesperson, “face of the company,” etc, etc. It also means I’m willing to do any task that the company needs, at any time.
There are plenty of capable people who can do what I do. I know this because I’ve been investing and training these people for years.
We’ll continue to develop talent from within our system. And we’ll also go out and acquire some new talent, too.
I’m not trying to sit back and simply let other people make money for me. I’m trying to get out of their way.
I want to create jobs and hire more people.
I’ll still be active in marketing the business and analyzing the process that helps it run as a profitable endeavor.
It’s not that I don’t want to work weekends anymore, either.
I need more weekends to develop my current and future businesses.
Spending a Saturday night as an emcee at a wedding is not where my value is anymore.
Because of Hurricane’s success in so many different spaces – DJ, media, video, and more – it’s allowed me to simplify things.
Hurricane is a DJ company. And as a DJ company, Hurricane will be great.
I’m passionate about what I think a DJ company should be and even more opinionated about what it shouldn’t be.
A DJ company should be like an incubator, a startup – where youth can experiment with tech infused with entertainment to create memorable moments for families.
It shouldn’t be a place where 30+ year old men show up to 13-year old birthday parties and pretend to be Madonna.
I am going to work hard to make sure we’re the former, not the latter.
A DJ company should be what NXT is to WWE.
If that reference is lost on you, that’s ok. A lot of people mock me for being a pro-wrestling fan.
But if there’s one thing I learned from watching ‘sports entertainment,’ is that the survival of a brand and growth of a business is based on creating new stars.
I’m not tired, jaded or bored. I’m ready to move on. And I think a lot of people will respect that.
Why two years?
Well, I’ve already met face-to-face and shook hands with clients who are expecting me – the wedding emcee – to be at their events. And I’m going to fulfill those obligations.
Along the way, I plan on having a lot of fun.
Like, a lot of fun.
Here’s a video clip that Robbie captured from a wedding this past weekend when we found out the clients and venue extended the party by a half hour (or overtime as we so eloquently stated):
I’ve been delicate about revealing this news to people. But so far this is the best piece of advice I’ve received:
“This is ambitious of you. But the cool thing about DJing is that you can’t learn how to “un” DJ.”