4 Technologies That Will Change Corporate Events in 2020

Corporate event technology has come a long way in recent years. Equipment for conferences, trade shows, award programs and more have gone from a simple speaker, mic and slide projector to setups that allow for incredible, immersive experiences for attendees. 

If you’re looking to bring your corporate events into the new decade, there are tons of tech solutions you can leverage to engage your attendees and broaden your reach. Below are some technologies that are changing the game for corporate events in 2020 and beyond.

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1. 3D rendering

How would you like to “preview” your event before it even happens? With 3D rendering and modeling, you can plan out exactly how your space/venue will look on the day of your event, down to the smallest layout detail. 

3D rendering allows you to create interactive digital sketches, allowing you to click through and rearrange furniture, decor, etc. according to your vision. You can zoom in and view different parts of the room from various perspectives, then make any necessary changes you might think up. 

Not only does 3D rendering help streamline the event planning and production process, it also saves you time and money on unnecessary elements or impractical layout choices, since you can see exactly how things will look before you commit.

2. Virtual reality

VR allows for immersive experiences for both entertainment and education. Implementing VR into your corporate events will help further engage,inform and entertain your attendees. What better way to “wow” a crowd? 

To create a successful VR station, you’ll need to invest in the right hardware, like a headset, controllers sensors and a high-powered PC. You can use pre-made apps for platforms like the HTC Vive or Oculus Rift, or customize your own experience with the help of a developer. 

Some examples include product demonstrations, interactive sports games, location tours and more. Whatever you choose, try to tie the theme in with your business, and considering doing sponsorships with other brands to widen your reach.

3. Projection mapping

Projection mapping allows you to project interactive images and video onto real-life surroundings/surfaces Through visual simulation, projection mapping helps cultivate an engaging and authentic experience for attendees. 

Projections can include certain features like lighting, textures, colors, etc. that jazz up and personalize a specific space. For example, if you want to project your branding at a product launch, you can choose a backdrop (like a plain white wall) to showcase it for all attendees to see. Or, if you want to personalize an otherwise blank venue space, you can project colored lights or video content. You can even create a giant, playable arcade-style game for your event attendees!

4. Livestreaming

Setting up a livestream on Facebook, YouTube, Instagram, and other social media platforms makes it possible for other people to experience your event without even attending. This helps broaden your reach by making your content visible and readily available to a new and wider audience. 

If there are parts (or all) of your event you find important to document, you can set up a mobile device or professional video camera to broadcast it to your followers. For instance, if you’re hosting a conference or seminar, you might consider live-streaming the keynote speech and panels so people can watch from the comfort of their own home, and even share with their networks after the fact. 

Livestreams are often saved as permanent videos, so you can repost them to your feed for those who weren’t able to watch live during the event. You might even consider hiring a professional video editor to piece the live clips together into a full recap of your event.

Leveraging corporate event technology in 2020

You don’t need to be an expert in these technologies to leverage them at your next event. When you hire the right event production and media experts, you can make your 2020 corporate event an innovative, cutting-edge experience with VR, live video and more.